5 Tips for Diversifying Your Investment Portfolio (2024)

When the market is booming, it seems almost impossible to sell a stock for any amount less than the price at which you bought it. However, since we can never be sure of what the market will do at any moment, we cannot forget the importance of a well-diversified portfolio in any market condition.

For establishing an investing strategy that tempers potential losses in a bear market, the investment community preaches the same thing the real estate market preaches for buying a house: "location, location, location." Simply put, you should never put all your eggs in one basket. This is the central thesis on which the concept of diversification relies.

Read on to find out why diversification is important for your portfolio and five tips to help you make smart choices.

Key Takeaways

  • Investors are warned to diversify their portfolios, meaning that they should never put all their eggs (investments) in one basket (security or market).
  • To achieve a diversified portfolio, look for asset classes with low or negative correlations so that if one moves down, the other tends to counteract it.
  • ETFs and mutual funds are easy ways to select asset classes that will diversify your portfolio, but you must be aware of hidden costs and trading commissions.

What Is Diversification?

Diversification is a battle cry for many financial planners, fund managers, and individual investors alike. It is a management strategy that blends different investments in a single portfolio. The idea behind diversification is that a variety of investments will yield a higher return. It also suggests that investors will face lower risk by investing in different vehicles.

5 Ways To Help Diversify Your Portfolio

Diversification is not a new concept. With the luxury of hindsight, we can sit back and critique the gyrations and reactions of the markets as they began to stumble during the dotcom crash, the Great Recession, and again during the COVID-19 recession.

We should remember that investing is an art form, not a knee-jerk reaction, so the time to practice disciplined investing with a diversified portfolio is before diversification becomes a necessity. By the time an average investor "reacts" to the market, 80% of the damage is already done. Here, more than most places, a good offense is your best defense, and a well-diversified portfolio combined with an investment horizon over five years can weather most storms.

Here are five tips for helping you with diversification:

1. Spread the Wealth

Equities offer potential for high returns, but don't put all of your money in one stock or one sector. Consider creating your own virtual mutual fund by investing in a handful of companies you know, trust, and even use in your day-to-day life.

But stocks aren't just the only thing to consider. You can also invest in commodities, exchange-traded funds (ETFs), and real estate investment trusts (REITs). And don't just stick to your own home base. Think beyond it and go global. This way, you'll spread your risk around, which can lead to bigger rewards.

People will argue that investing in what you know will leave the average investor too heavily retail-oriented, but knowing a company, or using its goods and services, can be a healthy and wholesome approach to this sector.

Still, don't fall into the trap of going too far. Make sure you keep yourself to a portfolio that's manageable. There's no sense in investing in 100 different vehicles when you really don't have the time or resources to keep up. Try to limit yourself to about 20 to 30 different investments.

2. Consider Index or Bond Funds

You may want to consider adding index funds or fixed-income funds to the mix. Investing in securities that track various indexes makes a wonderful long-term diversification investment for your portfolio. By adding some fixed-income solutions, you are further hedging your portfolio against market volatility and uncertainty. These funds try to match the performance of broad indexes, so rather than investing in a specific sector, they try to reflect the bond market's value.

Index funds often come with low fees, which is another bonus. It means more money in your pocket. The management and operating costs are minimal because of what it takes to run these funds.

One potential drawback of index funds could be their passively managed nature. While hands-off investing is generally inexpensive, it can be suboptimal in inefficient markets. Active management can be beneficial in fixed-income markets, for example, especially during challenging economic periods.

3. Keep Building Your Portfolio

Add to your investments on a regular basis. If you have $10,000 to invest, use dollar-cost averaging. This approach is used to help smooth out the peaks and valleys created by market volatility. The idea behind this strategy is to cut down your investment risk by investing the same amount of money over a period of time.

With dollar-cost averaging, you invest money on a regular basis into a specified portfolio of securities. Using this strategy, you'll buy more shares when prices are low and fewer when prices are high.

4. Know When To Get Out

Buying and holding and dollar-cost averaging are sound strategies. But just because you have your investments on autopilot doesn't mean you should ignore the forces at work.

Stay current with your investments and stay abreast of any changes in overall market conditions. You'll want to know what is happening to the companies you invest in. By doing so, you'll also be able to tell when it's time to cut your losses, sell, and move on to your next investment.

5. Keep a Watchful Eye on Commissions

If you are not the trading type, understand what you are getting for the fees you are paying. Some firms charge a monthly fee, while others charge transactional fees. These can definitely add up and chip away at your bottom line.

Be aware of what you are paying and what you are getting for it. Remember, the cheapest choice is not always the best. Keep yourself updated on whether there are any changes to your fees.

Today, many online brokers have moved to $0 commission-free trading in many stocks and ETFs, making this point less of a concern. However, trading mutual funds, illiquid stocks, and alternative asset classes will still often come with a fee.

Why Should I Diversify?

Diversification helps investors not to "put all of their eggs in one basket." The idea is that if one stock, sector, or asset class slumps, others may rise. This is especially true if the securities or assets held are not closely correlated with one another. Mathematically, diversification reduces the portfolio's overall risk without sacrificing its expected return.

Are Index Funds Well-Diversified?

By definition, an index fund or ETF replicates some index. Depending on which index, it may be more diversified than others. For instance, the S&P 500 has over 500 stock components, while the Dow Jones Industrial Average has only 30, making it far less diversified. Even if you own an S&P 500 index fund, it is not necessarily a diversified portfolio. You should also include other low-correlation asset classes, including bonds, as well as modest allocations to commodities, real estate, and alternative investments, among others.

Can I Over-Diversify a Portfolio?

Yes. If adding a new investment to a portfolio increases its overall risk and lowers its expected return (without reducing the risk accordingly), it does not serve the goals of diversification. "Over-diversification" tends to happen when there are already an ideal number of securities in a portfolio or if you are adding closely correlated securities.

How Is Portfolio Risk Measured?

A diversified portfolio's risk is measured by its total standard deviation of returns. The larger the standard deviation, the greater its expected riskiness.

If you're focused on future-proofing your finances, there are more resources here to help protect your assets.

The Bottom Line

Investing can and should be fun. It can be educational, informative, and rewarding. By taking a disciplined approach and using diversification, buy-and-hold, and dollar-cost-averaging strategies, you may find investing rewarding even in the worst of times.

5 Tips for Diversifying Your Investment Portfolio (2024)

FAQs

What is the 5 portfolio rule? ›

The 5% rule says as an investor, you should not invest more than 5% of your total portfolio in any one option alone. This simple technique will ensure you have a balanced portfolio.

What is the 5 rule of investing? ›

This sort of five percent rule is a yardstick to help investors with diversification and risk management. Using this strategy, no more than 1/20th of an investor's portfolio would be tied to any single security. This protects against material losses should that single company perform poorly or become insolvent.

What is the rule for portfolio diversification? ›

What Are the Rules of Thumb for Developing a Diversification Strategy? First, set aside enough money in cash and income investments to handle emergencies and near-term goals. Next, use the following rule of thumb: Subtract your age from 100 and put the resulting percentage in stocks; the rest in bonds.

What is the 5 50 diversification rule? ›

Under the 50% test, at least 50% of the value of a RIC's total assets must consist of cash and cash items, U.S. government securities, securities of other regulated investment companies, and securities of other issuers as to which (a) the RIC has not invested more than 5% of the value of its total assets in securities ...

What are the 4 golden rules investing? ›

They are: (1) Use specialist products; (2) Diversify manager research risk; (3) Diversify investment styles; and, (4) Rebalance to asset mix policy. All boringly straightforward and logical.

What is the number 1 rule investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule.

What is the 1 investor rule? ›

Key Takeaways: The rent charged should be equal to or greater than the investor's mortgage payment to ensure that they at least break even on the property. Multiply the purchase price of the property plus any necessary repairs by 1% to determine a base level of monthly rent.

What is a good portfolio mix? ›

Many financial advisors recommend a 60/40 asset allocation between stocks and fixed income to take advantage of growth while keeping up your defenses.

What is a good diversified portfolio? ›

Having a mixture of equities (stocks), fixed income investments (bonds), cash and cash equivalents, and real assets including property can help you maintain a well-balanced portfolio. Generally, it's wise to include at least two different asset classes if you want a diversified portfolio.

What does a good portfolio look like? ›

A diversified portfolio should have a broad mix of investments. For years, many financial advisors recommended building a 60/40 portfolio, allocating 60% of capital to stocks and 40% to fixed-income investments such as bonds. Meanwhile, others have argued for more stock exposure, especially for younger investors.

What is the 3 portfolio rule? ›

The three-fund portfolio consists of a total stock market index fund, a total international stock index fund, and a total bond market fund. Asset allocation between those three funds is up to the investor based on their age and risk tolerance.

What is the diversification strategy? ›

A diversification strategy is a technique you can use to expand a business. This strategy helps encourage company growth by adding new products and services to the company's offerings. With these new offerings, the company can pursue business opportunities outside of its regular practices and markets.

Why should I diversify my portfolio? ›

Diversification can help investors mitigate losses during periods of stock market and economic uncertainty. Different asset classes and types of investments perform differently at different times and are based on different impacts of certain market conditions. This can help minimize overall portfolio losses.

What is the 5 percent rule for mutual funds? ›

75% of the fund's assets must be invested in other issuer's securities, no more than 5% of the fund's assets may be invested in any one company, and the fund may own no more than 10% of an issuer's outstanding securities.

What is the 10 5 3 rule of investment? ›

The 10,5,3 rule offers a simple guideline. Expect around 10% returns from long-term equity investments, 5% from debt instruments, and 3% from savings bank accounts. This rule helps investors set realistic expectations and allocate their investments accordingly.

How to get 5 percent on your money? ›

3 Types of Accounts Make It Easy to Earn 5% or More

The three ways to do this, while incurring virtually no risk, are high-yield savings accounts, money market accounts, and certificates of deposit (CDs) held at federally insured institutions.

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